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Email Marketing Associate

Email Marketing

PetFlow is an online retailer that sells dog and cat food and has relationships with customers all over the country.  Our values are simple - we believe in good foods and good deeds.  We believe in cultivating a strong sense of compassion and karma by doing good deeds for pets across the country, and by providing pet parents with the best possible choices for their furry family members.

It’s an extremely exciting time to be joining the team, as we’ve recently migrated our headquarters from New York to Las Vegas.  With that comes great growth potential and a great opportunity to learn. Our company holds among its principal values being a great place to work,  and we do this by being transparent with one another from the top down, setting and achieving our goals, providing a great experience for our customers, and by having a ton of fun doing it!  Anyone that is brought on board is expected to believe in and be fully committed to embracing these values.

About the Role

PetFlow is seeking an Email Marketing associate to join our marketing team and report to our Marketing Manager. This role will be responsible for owning our email marketing execution, including:

  • Support all aspects of email production and execution, from concept, to design, content, production and QA and campaign reporting and analysis
  • Support of all email campaigns: promotional, triggered and transactional
  • Support of all reporting documents, calendars and timelines
  • Will work closely with the Marketing Manager to execute on an Email production strategy that aligns with marketing initiatives
  • Internal collaboration with Merchandising, Marketing and design
  • Align with our culture of continuous improvement via A/B testing of campaigns and process optimization
  • Optimizing tools + features of our ESP
  • Report on email KPIs and adjust plans to hit company targets
  • Support subscriber growth and list health

Who We’re Looking For

  • Bachelor’s degree in Marketing or related field preferred
  • 1-2  years e-mail marketing experience
    • Must have direct email planning and production experience.  Only candidates with prior email marketing experience will be considered.
  • Firm understanding of using ESPs (Mailchimp, Listrak, Sailthru, etc...), and basic HTML editing skills
  • Understanding of e-mail KPIs (OR, CTOR, CVR, Unsubs), and what drives them
  • Basic understanding of Google Analytics functionality/reporting is a plus
  • Extreme attention to detail, ensuring links & coupons function, as well as copying editing
  • Creative thinker than can conceptualize e-mail messages and lay them out into clear deliverables for Creative team

Must have experience managing and producing email marketing campaigns. Only candidates with previous experience in B2C email marketing will be considered.

What You’ll Get

  • A great environment - you'll be a core member of our Las Vegas office
  • Ping-pong loving and dog-friendly office in the up-and-coming Southwest Vegas valley
  • Competitive pay
  • Full time benefits plan, including medical/dental/vision/pet insurance and paid time off
  • Full kitchen, bagel Thursday & team outings
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